Tackling stigma

Starting a national conversation that breaks down the stigma of youth loneliness is our third Belong aim.

Loneliness can be difficult to talk about, and many of our partners report challenges in overcoming the stigma young people feel about it.

We learned more about this through our All Our Emotions Are Important research, which found that 80% of young people cited fear of other people’s reactions as a barrier to talking about loneliness.

We think it’s important to tackle this issue and that’s why we’re working with young people to co-design a campaign that will help them feel more confident talking about loneliness, and more comfortable taking action to help themselves and others.

Want to know how you can get involved as an individual or corporate sponsor? Contact us or bookmark this page to see what we’re up to.